When they first introduced the AdWords advertising program, Google ranked advertisers similar to auction bids. To make it simple, advertiser paid the highest price will get the first place, while the second highest bidder will go to second place and so on. However, when more businesses switched to online advertising and also more individuals start making money online as affiliate marketers, Google search is becoming saturated with lots of advertisers. These business owners find that using AdWords is the fastest, easiest and the cheapest way to connect with customers worldwide. Hence, Google decided to change their policy starting 2005.
Based on the newest policy, the first place is not necessarily goes to the highest bidder, but rather to the most relevant ones. Basically, an advertiser will be given score one to ten. Advertiser which is considered less relevant will get quality score 1/10 or 2/10 while the most relevant will be given 10/10. Even if you bid just
These are factors that taken into consideration:
.5, while your competitor bids for the same keyword, you stand a chance to get the first place if your quality score is 10/10, or higher than his.Canon PowerShot SD1200IS
The keyword. The more targeted one keyword is, the higher chance to get 10/10 quality score. Each time you run a campaign, bid on the most relevant keyword as possible. Specific keywords not only good for your quality score, but also for conversion rate. You will learn that the more specific your keyword is, the higher conversion rate would be. You ads text. Try adding the keywords itself in your ads in the first line, second line and even in your display URL. Of course, this requires you to register for new domain name. If you are an affiliate, you take this as consideration when you want to register for domain name. The click-thru rate of your ads. The best click-thru rate would be around 9%. The relevancy of your landing page. If the searchers are looking for "Canon Powershot digital camera comparison", send them to comparison table. If the searchers are looking for "Canon Powershot SD1200IS digital camera", send them to reviews about that product. One way to find out whether your landing page is relevant or not to the keyword, is searching at Google for that keyword, and see the content of the first website in organic listings. Google search always returns the most relevant result. By doing this, you will get the idea on what information to be included in your AdWords landing page. Credibility and navigation like privacy policy, site map, disclaimer, refund policy, about us page and contact form.
Surprisingly, the quality score system does not give any negative impact on Google's revenue. Instead, this step makes their advertising program remain relevant. While banner ads has less click-thru rate these days, AdWords PPC program does not experience the same thanks to this quality score and relevancy policy.
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